Wellthie is a start up health insurance company looking to redefine how people get and connect with their health insurance. My work mostly involved redefining the brand logo, colors, UX design, and strategy.
Establishing the brand
Coming into wellthie and going through the competitors' workflow, I was shocked at how simple wellthie was to sign up multiple users for health care. The brand should reflect the product, simplicity, and ease of use. After working with the CEO and, Head of product, we came up with something unique, clean, and fresh when compared to the competition in the health care space. Now it was time to apply our new brand language across multiple surfaces.
Now that the brand has been established across print, billboards, and out of home experiences. We needed to sell the platform to representatives who are looking for a more accessible alternative to signing up teams for health insurance. The goal here was to come off as fun, confident, and expert in our fields.
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