CLIENT

Product Gym

MY ROLE

Creative Direction
Product Design
Brand Design

Overview

Product gym was started with an idea to help grow & give product managers the tools and knowledge to succeed. Their team really wanted to give a bright new look to their branding and website, that creates a unique and fun learning experience.

A living breathing brand

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Brand Colors 

Color plays an important role in the product gym corporate identity program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the cohesive and harmonious look of Product Gym’s brand identity across all relevant media.

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navy
green
red

Playfair Black

Playfair is a transitional design. In the European Enlightenment in the late 18th century, broad nib quills were replaced by pointed steel pens as the popular writing tool of the day.


Together with developments in printing technology, ink, and paper making, it became to print letterforms of high contrast and delicate hairlines that were increasingly detached from the written letterform

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photography
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Brand
imagery

Bringing it all together

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Artboard-1

Selected Works

V - A luxury wireless experienceBrand Design | Prodcut Design

ShutterstockProduct Design | Art Direction

WellthieBrand Design | Product Design

Northwestern MutualBrand Design | Product Design

Verizon WirelessBrand Design | Product Design

Product GymBrand Design | Product Design

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