Product gym was started with an idea to help grow & give product managers the tools and knowledge to succeed. Their team really wanted to give a bright new look to their branding and website, that creates a unique and fun learning experience.
A living breathing brand
Color plays an important role in the product gym corporate identity program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the cohesive and harmonious look of Product Gym’s brand identity across all relevant media.
Playfair is a transitional design. In the European Enlightenment in the late 18th century, broad nib quills were replaced by pointed steel pens as the popular writing tool of the day.
Together with developments in printing technology, ink, and paper making, it became to print letterforms of high contrast and delicate hairlines that were increasingly detached from the written letterform
Bringing it all together
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